WebmasterFormat Blog

If you’re a webmaster, Google Chrome’s many webmaster-specific extensions are bound to thrill you. With these extensions, you can pretty much eschew all those additional tools you line up to ensure top website performance, search engine rankings and page optimization. Here are the 12 Google Chrome extensions that we think make the best cut for the webmaster in you.

PHP may be king of the web, but that doesn't mean there isn't room for some stellar ASP .NET CMSs that can not only give you the power you need to develop gorgeous, high-concept websites with a strong backbone but will also give you experience working with the ever-popular .NET platform used in business. Whether you're looking for a commercial solution or something born out of the open source community, these top seven ASP .NET CMSes can give you the functionality and the support you need to get the job done.

Tom Hopkins, the renowned author and sales trainer, encourages his students to live by the motto, “I must do the most productive thing possible at all times.” Unexamined, some view this as a license to become a workaholic, but Hopkins makes clear that if playing a round of golf or lounging around the pool helps you recharge during a successful week, then that’s the most productive activity you’ve earned. For those just entering the business world, blogging may not seem like the most productive thing possible when starting out, but blogging can bring some added benefits to your career plan.

If any phenomenon can be viewed as a silver lining of the lingering financial crisis it may have come as the death of a stubborn myth. The fable of higher education not being crucial for a future has taken some lethal blows as it accompanied the nation’s unemployment queues. College professors are teaching to many a bright student now pursuing a degree as the first of their family to do so. Bringing those students along through the use of a great blog can bridge the gaps of academic culture for which many have little access.

Yawn. Sorry, I've just been researching for this blog post. Ah, the delightful world of business writing. It's a bit like Mills and Boon - you already know what you're going to get and you don't believe a word of it. Customer focussed; seamless end to end solutions; blah, blah, blah. I worked in customer service for many years and can confirm that the last thing anybody wants is for the phone to ring. As for seamless solutions, things fall apart without seams. Yes, business writing is boring, which is why most people don't read it. It's fine for stuff like "the small print" the "terms and conditions" or the "contact us" section - all the bits you don't really want people to read. But when it comes to persuading them to buy in first place, especially online, then you need them to read and respond

The most effective way to increase sales online is to establish trust with consumers. Consumers will not buy from a website they don't trust – so spending time on activities that help people trust in your website and product offerings is a good way to increase your bottom line.

You can use both your website's shopping cart and webpage content to help create trust with your consumers.