How Bloggers Can Benefit from Offering Email Newsletters

For the last five years, a range of bloggers have been embracing email marketing and newsletter subscriptions as a way of keeping in touch with subscribers, monetizing their audience, and testing long-term products. And why can't you too? No matter how big or small your blog may be, provided you have got an audience you have got the possibility to experiment with email marketing. These five benefits are available to any blogger, popular or ultra-cult, and should be your guiding light while experimenting with email marketing.

1. Enjoy long-term traffic

Online marketers have a figure that is thrown around often - the "bounce" rate of websites. Simply put, it is the amount of readers and visitors that simply leave a website immediately after it is opened. For low-quality websites, the bounce rate tends to be high, while valuable websites tend to have low bounce rates.

By using an email subscription method, your bounce rate can decrease significantly. Email is another layer of insulation and purpose, giving subscribers more reason to stay put and enjoy your content.

2. Test the waters for paid products and services

There is no better audience to test products with than your core fans. By marketing your product to everyone, you risk poisoning your market before the opportunity to make the most of it arises. Rather than releasing beta products and service ideas to the general public, test them on your core audience and monitor the level of appreciation, suggestion, and long-term interest that arises.

3. Combine their business with their blog

Got an online business? If you are afraid to market yourself directly using a blog, a simple email newsletter can often be enough to turn regular readers into regular customers and clients. By advertising services and offers to your core audience - the readers that love your content enough to subscribe - you will end up gaining a greater market share and enjoy ultra-targeted clients.

4. Launch new online products, advertise tangible goods, and push affiliate offers

If you are aiming to launch your products quickly, cheaply, and effectively, there is no better way to do it than through an email list. While a blog offers you a large audience, it generally fails to offer a large targeted audience.

Email lists, on the other hand, give you a proven audience to work with. Whether your subscription list is free or not, you know that your email list is passionate about your product, and will likely be just as passionate about promoting it effectively.

5. Create a "small army" of fans, followers, and promoters

Well-known bloggers are often talking about the "small army" - and online concept illustrating the relative power that comes with a popular blog. While your blog may not give you dictator-style power and online influence, it does give you an army of fans to work with. Whenever something needs promotion, editing, or analysis, do not sweat the work yourself - outsource it to your army.

• What to Blog About? That Is the Question
• How to Be Yourself - Becoming a Better Blogger
• A Few Things For Email Marketers To Take Note Of In 2011
• Best Wordpress Contact Form Plugins
• Blogging on iPad: A Do or a Don't?
• How to Write for an Online Audience