5 Essential Google Chrome Plugins For Improving SEO Productivity
Gathering the necessary information for a comprehensive SEO audit and competitor analysis can be a long grind involving much copying and pasting of URLs and other data into disparate web services and spreadsheets.
Data analysis is a big part of what we do, but we should be analyzing and devising new ways to improve client’s search rankings, and not just shuffling text from one window to the next.
Fortunately, there are many tools to streamline the SEO workflow; unfortunately, because publishing tools like browser extensions is a great way to get publicity for a brand, it seems like almost every SEO agency in the world makes their own, so the Chrome Web Store is full of SEO extensions that vary considerably in quality.
We’re going to help you cut through the clutter and recommend 5 tools (and one extra) that deserve a place in the toolbar of every SEO’s browser.
Just about every SEO will be familiar with the MajesticSEO backlink tool, which provides a lot of useful data about a domains backlink profile. This extension brings much of that information into the browser, including backlinks, anchor text, and Majestic’s Trust Flow and Citation Flow scores.
If you’ve got a Majestic SEO account, it can be linked to the extension, and will provide richer and more comprehensive details.
Mozbar from SEOMoz provides a great selection of SEO data, including on-page factors like meta tag content and a link analysis. Handily, it can highlight various aspects of the page, including followed and no-followed links, and keywords.
Scraper uses XPath to extract chosen elements from a page and create a table, so no more manually trawling through the code copying and pasting. It can also export the gathered data into a Google Drive spreadsheet.
The XPath expression is originally based on an element chosen from the page via the contextual menu, but it can also be edited manually to tweak the elements that it captures.
Figuring out which redirects apply to a URL and whether they’re “good” 301s or “bad” 302s is a crucial part of an SEO audit. Many sites throw away link juice by getting this wrong. Redirect Path will show every redirect that the browser processed on the way to a particular page. It also reveals information about the servers that it encountered along the path of redirects, including their IP and server software.
A very simple plugin that saves a lot of time. It collates a list of the URLs on a page and outputs them to another browser window. You can do the same thing with Scraper, but Link Grabber just collects every link and you don’t have to tangle with XPath.
PageSpeed Insights By Google
This used to be an extension, but it’s now included in the Chrome Developer Tools that are built into the browser. It tells you exactly what you need to know to get a site up to its best possible speed.
Feel free to join in the conversation and let us know which SEO tools you wouldn’t be without in the comments below.
Guest post by: Daniel Page is the Director of Business Developement for ASEOhosting, a leading provider in SEO hosting and multiple IP hosting. Follow ASEOhosting on Twitter at @aseohosting, Like them on Facebook http://www.facebook.com/aseohosting, and check out all the services they offer on http://www.aseohosting.com/.