How Color Choices Can Affect the Success of Your Website

When you go through a particular website, what do you see - The images, the content, the background and a whole lot more. But, not many people notice the combination of colors used in the website. And not many people believe that it’s the colors that have a large impact on the decision making of the website’s visitors. Expert and experienced designers know how to use the right kind of colors for specific websites.

It’s the purpose of the website, and the reaction that you want from the visitors to the website that determines the color combination that is used on the site. Other factors that also determine the kind of colors used on the website include, but are not limited to, the target audience, key objectives of the site and the products and services on the site.

Here’s a look at some of the colors/color combinations that are used for a specific purpose on the site or for a specific kind of site.

If you have a food site or a website for your restaurants or for that matter are selling certain home décor products, your website design will score if you have used warm colors. These colors include, yellow, orange and red; a good website will be a combination of all three. On the other hand, if you are selling products such as chocolates or comfort food, designers are more inclined towards using colors such as cream, white and even dark brown. For websites that are services driven, professional looking colors are used. Two of the colors of choice for this purpose are blue or gray. As can be seen, there are specific colors that are to be used for a particular website.

Focusing on Color Unity

It’s not going to be all blue or all green for any website design. What this means is that no single color can do justice to the size, scope and purpose of a particular website. Different colors need to be effectively combined with one another to give the desired effect. This is where colour unity enters the picture. You need to use only those colors that go well with each other. For e.g. yellow and gray don’t go with each other as much as yellow and lilac do. What this does is that it ensures that the web design is easy on the eyes and the colors of the website are making a combined effort towards creating an impression in the minds of the visitor.

Is It Science?

Now you might wonder whether all this is just talk or science. Well, just look at the colors around you that you come across in your daily lives. Look at the color of the sky. Don’t’ you feel a certain sort of calmness when you look at the blue color of the sky? Or take the example of a red rose. It looks beautiful and you feel that it is trying to make a statement. The red rose has been a symbol of passion and romance since time immemorial. On the other hand, the color green has always been associated with nature and growth.

This is why color is such an important part of any website. When website visitors come across the color blue, the freshness it permeates leaves the website visitors with a positive feeling. They will go through the website with a positive bent on mind. The use of red or bright colors in call-to-action buttons prompts visitors to take a decision in favor of the website. These are just some of the ways that color influences the website visitors. If they are able to persuade the visitors in a positive manner, it ensures the success of the website.

Guest post by: Philip Donald has more than 5 years of hands-on experience in IT industry. He currently works for PLAVEB, a leading Ecommerce Solutions & Web Design Company based in Los Angeles, California.

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