5 Great Strategies to Get Deep Links for eCommerce Product Pages
The landing page is the most popular page of any given website. While it is generally easy to build links to your home page, most e-commerce websites don’t get sufficient links into their category and product pages. This can hurt sales because at the end of the day, product pages are the ultimate drivers of your website's success.
Of course, most e-commerce businesses already have interlinking within the website itself, but this is usually not sufficient. If you expect your e-commerce site to perform, getting external links to your category and product pages can make a tremendous difference. The hard work comes up front, but afterwards your sales will pour in. To get solid backlinks to your e-commerce product pages, below are some strategies you can try out:
- Sponsorships – if you’re sponsoring an event, a blog, or a movement, it might be a good idea to ask the webmasters to link to your category pages instead of the home page. For example, if you sponsor a book signing event, getting links to the “mystery books section” or “health/wellness section” of your site is ideal.
- Product Reviews – this is definitely the most “natural” way to get links to the product detail page. An additional benefit is that you can use the product name as the anchor text which may help in SEO. People who are already reading product reviews also tend to be interested in the offer already. A link here can cinch sales very quickly.
- Link Bait Content on the Product Page – many people underestimate how important it is to inform and educate customers. If your website sells cribs, for example, you can place an article on how to assemble cribs, safety tips, and maintenance tips on the product page to attract external links.
- Provide Better Details Than Other Sites – in a competitive industry, there is no doubt that your competitors might be integrating link bait content to their product pages already. In this case, the solution is to outdo them! Use videos demonstrations, info graphics, and PDF reports to make a difference.
- Keep Your Old Links – make it a point to keep the links for expired product pages active. 301 redirect to an existing product lets you keep the links you already have. This should be an obvious strategy but the merchandizing department of the firm should coordinate with the SEO team to keep everything updated.
It shouldn’t be difficult or expensive to build deep links to your product pages. The rewards of this initiative are significant, so be sure to incorporate these tips into your marketing strategy and watch your website's income grow!
Guest post by: Jon Sanchez has been doing search engine optimization for over 4 years. He currently runs the online marketing department, including SEO and SEM, for Premiere Tree Services of Raleigh.
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