Reasons That People Don’t Become Freelance Web Designers (And How To Overcome Them)
There are very differing views surrounding the idea of freelance designers – some people think it is the greatest job in the world and they can’t imagine doing anything else, whilst others say that the thought makes them nauseous and they can’t imagine anything worse. At the end of the day, however, it is important to keep in mind that not all web designers are cut out to go freelance. There are many reasons that people choose not to pursue this career; if you’re serious about it, you’ll need to overcome them.
You think that it will be easier than an in-house job
Why is this a reason that web designers choose not to go freelance, you ask? Well, these people like to feel challenged; if they think that it’s going to be too easy, they’ll focus their efforts elsewhere. This is actually a complete misconception, however, and you need to change your mindset – freelancing isn’t going to be any easier than a corporate job.
You don’t have much experience
This is definitely a valid reason of why web designers choose not to go freelance and, unfortunately, the only way to overcome it is to get more experience! Do this any way you can – undertake some personal projects (such as your own website or a blog), contact a local community or not-for-profit group to offer them your services, and so on.
You don’t have any business sense
Unfortunately, to be a freelance web designer, you will need to have some sort of business sense. If you don’t think that this describes you, you need to find someone who does. Whether you ask this person to be a partner in your business or you ask them to be a mentor in regards to these big decisions, you will ensure that you make the right choices.
You think that you need benefits
Many web designers are scared by the prospect of having their paid holidays, sick leave and superannuation taken away from them, so they choose not to go freelance. There are plenty of ways to overcome this issue, however – think about how much leave you’d need, then put money aside for times of the year when you’re sick or on leave.
You think that the pay will be better
Like the first point, web designers who decide to go freelance need to change their mindset about the sort of pay they will be receiving. The truth is that the pay will probably not be as good as a corporate job in the beginning. And don’t forget everything that you will have to pay for, like insurance, utilities, software and taxes.
You think that the hours will be better
This reason needs a similar response to the one above – as a freelance web designer, you’ll probably end up working longer hours than you did before. Just be careful about taking on too much work and be aware about how much time you can realistically take to finish a project; a few happy clients is much better than a handful of unhappy ones.
You don’t have any space for an office
The main reason that most web designers choose to go freelance is that they want to work from home. If you don’t have the space for an office, however, this puts a spanner in the works. The reality is that there’s always space – all you need is a desk, it doesn’t have to be large, tucked into the corner of a room.
You don’t know where to find clients
This is probably the scariest thought to cross a freelance designer’s mind because without clients, your business is likely to flounder. You could try checking job boards (keep in mind that you’ll be competing with other freelancers), networking (carry business cards at all times), and advertising wherever you can.
You don’t really want a professional image
When working as a freelance web designer, your name will automatically be tied to your business. This means that you need to be wary of what you do online, as it can always get traced back to your work (and if you give yourself a bad image, you’re giving your business one). Just make sure that your privacy settings are rock solid.
You don’t want to keep regular hours
Plenty of web designers choose to go freelance so that they can stay up late and sleep in. Unfortunately, you will need to be somewhat accessible during normal business hours (9am to 5pm), as clients may need to get in contact with you. This does not mean that you need to be working then, however; work when you feel comfortable.
As you can see, there are plenty of ways that web designers can overcome some of the more common reasons that people choose not to go freelance. If this is something that you are passionate about doing, then you are always going to find ways around those things that try to stop you. Hopefully the above points have given you plenty to think about, and perhaps have even given you the advice you needed to take the plunge yourself.
Guest post by: John has been working as freelance writer for Zeemo, a web designing company based in Melbourne. They offer web design, web development, online marketing and seo services. To checkout portfolio section what our Melbourne web designers have to offer.