15 Social Media Monitoring Solutions for Hardcore Marketers

Whenever you are approaching a client to convince for social media marketing, they would invariably look for return on their investment. They would ask questions like – what is engagement and how do you measure it!

Here are some tools that can help you to monitor social media marketing efforts:

1. Klout: They have their own scoring system (1 to 100) to measure your overall online influence. Other measurement parameters are True Reach, Amplification Probability and Network Influence.
2. SocialMention: It is a social media search and analysis platform that you may use to monitor social media mentions in a single information stream. Apart from that they have their own measuring scales to identify mention type (yupp, you may question this as well as use this). Also don’t forget to check the trends.
3. AwarenessNetworks: They have developed a centralized system to use and monitor social media activities for your company or product or service.
4. Scup: Now here is another tool to monitor and manage social media marketing efforts. Take a look at their feature list.
5. MediaBadger: They call this “Social Intelligence” coupled with a search engine. However, they offer it as a service.
6. Radian6: This is one of the high-end social buzz monitoring tools. Their applications like Crisis Management, The Lifecycle of Buzz, Uncover Influencers etc. are worth mentioning. However, it is mainly for BIG brands.
7. ArgyleSocial: Here is another social media monitoring tool that may help you to justify your social media marketing efforts. They have some interesting offerings like Business-Class Reporting, Conversion Tracking, Social Content Management, Streamlined Social Interactions, Web Analytics Integrations etc.
8. JustSignal: The SignalMonitor from JustSignal provides information or signals on who are saying what about your brand or product range.
9. Alterian: They have some good solutions for Social Media Monitoring, Social Media Engagement along with Full Service Reporting.
10. Sysomos: Yet another social media monitoring tool featuring Automated Sentiment, Key Influencer Tracking, Geography and Demographics, Real-time with Historical Archives etc.
11. MeltWater: Another tool for tracking and analysis of user-generated content on the web. Here is an overview.
12. ObjectiveMarketer: Here is another social media monitoring tool that works on SAAS model and offers you the option to manage multiple brands in different social networks. Seems like it is specifically developed for Social Media Marketing agencies.
13. Swix: SWIX offers social media analytics applications to monitor social media properties like Facebook, Twitter, YouTube etc.
14. Nielsen NetRatings: The giants have a good tool to understand, measure and respond to online consumers - Nielsen NetRatings. And it is not just about content crawling like other software or services.
15. Biz360 / Attensity360: Biz360 which was recently acquired by Attensity offers research and intelligence solution to monitor and analyze social media conversations and their impact on businesses.

Apart from these there are many more specific social media monitoring tool. For example, Monitter for Twitter monitoring; Google Alerts to monitor any published data; Webtrends for Facebook and many many more.

So what are you waiting for?

Guest post written by: Roy is an expert in social media marketing and believes that social media marketing is helpful if you are flexible enough to listen to the customers and make necessary changes. BTW, does your business need a website?

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