Sticking to a Link Building Campaign
Is your job basically to plan things SEO wise? Are you usually on to the next thing before you even finish the first goal you set out to conquer – always “planning to plan”? This is something that is very common when you first start out in the SEO world. Sometime you have to change tactics because you figured out that what you were doing was the wrong way of going about it, and sometimes you have to change tactics because Google has changed something in their Algorithm. Then again sometimes you just stop what you are doing because you are flat out lazy.
Remember school? The trick to sticking with your homework was getting organized. Being unorganized can affect you in ways you do not even know. For instance say you want to finish something, but in order to that you have to do ten things prior because you were unorganized from the start. This will make you not even want to start because you will have to finish ten tasks before you can even start at the task at hand!
Organization is one of the hardest things to do when it comes to executing a link building campaign - which is why many people hire an SEO company that provides a link building service to do it for them. Not only is the organizational part of it hard - but many people don’t even know how to organize a link building campaign. Here are a few tips to finishing and executing a link building plan.
#1 Tips for Collaborating
Are you working with one or more people to tackle your link building plan? If not, this is a good project to hire a couple of people to help you out with - even if it's only temporary. Do that, or convince a family member or spouse to help you out. It makes it a lot easier.
If you do find people to work with you, or if you already have some people that are willing to get down on the project, your next move should be to start working within an internal collaborating system. An internal collaborating system's main goal is to better your work-flow, and thus make you and the group as a whole more and efficient as the days go by.
It does this by allowing you to collaborate on projects together by assigning task lists, building custom databases, creating projects, setting milestones. Many of them allow for a lot of creativity through letting you manipulate their systems at your will.
#2 Tips for Data Entry
Data entry is one of the most tedious and time consuming things you can do during a link building campaign. It is also something that is very necessary, as you will need to keep track of many different things if you want to know what is working for you and what isn't.
This is where relationship management software comes in. It allows you to automate a lot of your daily activities in terms of data entry with the click of a button. In fact it is almost like a back-end Facebook or social network that only you have access to and allows you to keep track of every single webmaster or website you ever come in contact with - along with every possible detail of that website. No more adding in countless amounts of data into spreadsheets.
#3 Organizing You Email
Since emailing is where the process starts, it only makes sense that that's where the fundamentals of the organization should begin. If you are link building, then nine times out of ten you are emailing a lot of different people. This is even truer when you are doing link building one a large level.
Gmail is an amazing email service. One of its cool features is the ability to create different labels for organizational purposes. You may want to think about creating some labels and titling them things like: ACCEPTED, REJECTED, QUALIFIED, RATED, FEE INCLUDED, UNDER REVIEW, RESOURCES, ACTION NEEDED.. etc. Those are just some simple ideas but a great place to get started.
#4 File and Folder Sharing
Good chances are that if you taking part in link building, then you are writing content here and there. Sometimes, again especially when you are trying to do link building on a large scale, you have to keep track of a lot of content.
Using a file and folder sharing system, like the now famous DropBox, will help you organize your content in the way you want it organized. Not only that, but it also allows you to collaborate will others. This will make your life easy and your desktop clean (so you aren’t saving everything in your desktop or in random folders.)
These four tricks will help you stay organized during a link building campaign. The rest is up to you!
Guest post by: Alina Cambridge. She is an Internet marketing entrepreneur whom by day works for www.inetzeal.com - an SEO company. She enjoys writing about the such, as well as business, economy, and all things relating to the Internet.
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