Testing SEO Strategy with PPC Advertising

There is an interesting divide in internet marketing. It is miles long, utterly nonsensical, and potentially devastating in regards to long-term profitability and diverse income. Like a sport rivalry or lengthy lack of interest, this single skill divide separates different types of marketers, preventing joint ventures and limiting the power of method-based partnerships.

We are talking, of course, of the clear divide between "paid" marketers – online marketers who use search marketing platforms, pay-per-click advertisements, and social advertising for their websites – and SEOs. The world of search, or at least the world of organic search, is almost completely devoid of those interest in paid traffic.

Similarly, the huge opportunities available in paid traffic sources are largely ignored by master SEOs and long-term search marketers. From Adwords to Facebook's own independent advertising platform, SEOs that invest hundreds of hours into social websites and search engines do so with a complete blind eye to the paid options that these services make available.

However, there are ways to bridge the gap and combine paid traffic with your SEO efforts. These three methods have helped thousands of marketers earn more money from their search-powered websites, all through the use of simple keyword and demographic advertising tools. Now – they can help you do the same.

Test Keywords with Google Adwords

It can take weeks, months, or even years to get your website to the top of Google's rankings. What good is that time and effort if the keywords you are targeting – despite appearing in massive quantity – simply are not worth anything to businesses and advertisers.

Test your websites with Adwords traffic before you dedicate time to SEO and you will end up working out which keywords are worthwhile early on. From there, you will have a valuable SEO blueprint – a real analysis of which keywords to target and which to ignore.

Test Page Title CTRs with Adwords

Just like testing on-page conversions can help you determine which keywords are worth ranking for, testing for advertisement click-through rates can help you determine how to label your page, what description to go with, and which promotional methods to apply to your website.

Build hundreds of different Adwords advertisements, each at least somewhat related to your website's focus and subject. Then, use the data acquired from them – primarily the click-through rates – to craft a description and title for your search-powered website.

Use Facebook Advertising to Calculate Demographic Data

One of Facebook's greatest virtues is its ability to target much more specifically than keyword-powered tools allow. By broadcasting your advertisements to a wide audience – wish specific advertisement groups, of course – you will be able to generate important information on just who will be clicking through to your website in the search results.

Need to target teenagers, young professionals, or senior citizens? Put together campaigns on Facebook that target different demographics, each with the same website. Once you have determined which is the most successful, tailor your search-powered websites around the data you have built through extensive testing.

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