Can Woopra Tell You What Color Socks Your Website Visitors Are Wearing?!
Woopra is a state-of-the-art website analytics interface created by iFusion Labs which helps website owners track visitor statistics and trends on single or multiple sites. This is enterprise grade analytics engineered to be user-friendly. But do you really need an all-singing, all-dancing analytic platform?
The term ‘enterprise grade analytics’ may lead you to assume that Woopra is going to be some obscenely mathematical monster that requires a PhD in Statistics to comprehend, but this is far form the truth. Woopra has a clean, user-friendly interface that lays everything out in clearly defined, understandable segments making analytics decipherable to even the most mathematically challenged webmaster. And this is probably the main advantage of Woopra - everything you could possibly want to analyze is placed right in front of you.
If you are looking to better understand your website audience, and learn how they behave and interact when visiting your website, Woopra could be a useful tool in your belt. Let’s look at some of the key features of Woopra and discuss what advantages it can offer to efficient website management.
Real-Time Analytics: The Woopra Live Dashboard
This is the Woopra command center and is where users observe and manage all analytical data. Statistics are updated in real-time, meaning you have the most accurate data available at your fingertips.
Live Dashboard is an attractive-looking interface where Woopra users can see which pages visitors are viewing and observe if they are actively interacting or simply browsing. This visitor engagement feature is probably Woopra’s most adhering factor. Many analytic tools will provide a wealth of statistical data offering data such as: recounting number of visitors, time spent on site, bounce rates etc. But few platforms allow users to analyze specific visitor interaction.
As well as real-time analytics, the Woopra Live Dashboard allows users to:
- Compare daily hour-by-hour traffic with more historical events. Allowing users to analyze trends.
- Compare recent search queries to see how visitors are searching for a website - thereby assisting users with SEO streamlining.
- View active referrers and collate the most prolific sources of incoming traffic.
- Analyze traffic by country of origin.
Do You Need to Pay for Analytics?
Rather than write in length of Woopra’s various plans and what users get for their money, it is easier just to display the pricing/plan as featured on the Woopra website:
As you can see, Woopra offers a free Basic edition. This does not have the full analytic features of the paid versions, but it does possess more than enough features to make it a powerful option for webmasters.
*It should be noted that the Ads placed on the Basic version are simple adverts on the Woopra platform itself. There are no adverts placed on your actual website. While ads are a bit of a visual distraction, they are commonplace nowadays on free software and don’t decrease the functionality of an application.
The Basic version will be sufficient for most small/medium websites. There is a 30,000 pageviews-per-month limit and this should be generous enough many sites. You won’t get email reports with the free version and there is no SSL support, so this could make the Basic version a non-starter for commercial/retailing websites.
The remaining options provide increased services and allow 100,000 pageviews-per-month for just $4.95, all the way to a Facebook-esque 10,000,000 pageviews-per-month for $179.95.
Learn What Your Visitors Ate for Lunch!
OK, Woopra will not tell you this, but it will tell you an incredible amount about the people visiting a website. But is too much information overwhelming?
Yes and no. Statistics for the sake of statistics a.k.a showing-off, has a negative effect. Too much irrelevant information can drown out the important stuff. But information about visitors does not fall into this category. As far a visitor analytics are concerned, more is better. The greater a website can understand its audience, the more efficiently it can streamline its processes, harness the power of consumer interaction, and plug any exit points.
Woopra can tell you:
- The country, state, and city of a visitor.
- The visitor’s system details
- A visitor’s IP address and the company and ISP they are coming from.
- A visitor’s actual name, email address and avatar (if have one).
- How many times a visitor has been on your website (you also get the option to view their previous browsing statistics).
Enough to Make Your Head Spin
As mentioned, there is a limit when analytics can overwhelm some people. But a large part of this problem is not the actual statistics themselves, it is how they are conveyed to the viewers. An endless array of numbers and random tables means nothing to the average person. Woopra manages to present all its information in clearly defined sections that makes even complex analytical data comprehensible.
Granted, not everybody will require some of the level of analytical sophistication Woopra provides. For instance, Woopra now offers:
- Dynamic Labels
- Segmented Analytics
- Funnel Analytics
- Campaign Tracking
- And much more.
Can Woopra be used for E-commerce Websites?
While Woopra may not possess the in-depth e-commerce tracking capabilities of Google Analytics it does have a serious ace up its sleeve: The Live Chat feature.
Woopra’s Live Chat widget allows you to interact in real time with website visitors. There are 2 ways this can happen:
- An e-commerce website can have customer advisers available for visitors to contact directly and initiate a chat when they are browsing the site. This feature is a fantastic way to encourage visitor engagement. A small widget at the bottom of the screen will display a picture and name of available advisers and any visitor with a query can click to start a live chat.
- Likewise, an advisor (or yourself) is able to directly contact a visitor by clicking on a start chat button. This will send an unobtrusive request box to the visitor informing them that the advisor would like to chat with he or she. The visitor can accept or decline.
It should be noted that the Live Chat feature does not only benefit e-commerce websites. A feature which allows website owners, management, and staff to directly liaise with visitors on a one-to-one real-time basis is invaluable....irrelevant of the website’s business model.
Woopra on Your Desktop
If you do decide to try out Woopra, it is worth downloading its desktop client. This platform gives you a larger display and enables you to increase you work-flow by making it easier to browse through reports/data. Plus not all the reports in the web version are complete, so the desktop client offers superior information.
Many people will just require the basics and will have no need for more advanced solutions. However, Woopra not only provides basic analytical data in a user-friendly format, it places the more advanced data within easy grasp. The simple architecture of Woopra’s interface means that even a web analytic novice can navigate to alternative features and potential learn some new aspects of web analytics.
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