Put the Power of Drupal to Work for your E-commerce Site with Drupal E-commerce with Ubercart 2.0
In Drupal E-commerce with Ubercart 2.x, authors George Papadongonas and Yiannis Doxaras demystify the process of setting up, maintaining and marketing any type of e-commerce site using Drupal and the powerful Ubercart module along with several specialized companion modules. The book uses a clear, concise tutorial approach combined with numerous screenshots to give non-developers a solid grasp of the entire system.
Drupal E-commerce with Ubercart 2.x includes information regarding:
- Product catalog management
- Search-engine optimization and Internet Marketing Strategies
- How to implement advanced marketing techniques such as cross selling, coupon codes, product comparisons and segmented pricing
The book goes beyond the basics to cover topics such as customer service and methods of maximizing sales. It doesn’t stop with Ubercart alone but also demonstrates how to add specialized modules for easier maintenance and more advanced sales techniques.
The authors have written Drupal E-commerce with Ubercart 2.x to be understood by non-technical users with no programming experience. It lays out in detail the entire process of creating, administering and optimizing an E-commerce site in short, easily digestible chapters that describe common tasks. The later chapters delve more deeply into advanced topic such as search-engine optimization and more complex facets of internet marketing.
Readers of Drupal.org can receive a 15 or 20% discount, and a portion of the proceeds from the book will be donated to the Drupal Association.
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