Review of SEO Book's Keyword Tool
The keyword tool developed by SEO Book allows you to enter a search term and get back a spreadsheet of estimated keyword popularity organized by search engine, and it also suggests several other keywords like that one and lists their popularity across the engines as well. There are several programs on the market ranging from a few dollars to hundreds of dollars that do the same thing this little web-app does. They may have a higher degree of accuracy in their computations, but you will rarely (if ever) encounter an SEO situation where it's down to the wire and you have to make decisions based on a couple percentage points of accuracy. As it says on the website, don't let the tools make up your mind for you. They only provide information, and you have to make intelligent decisions based on that information.
Also on the spreadsheet are links to several other handy tools, like Google Trends, AdWords Keyword Tool, and a bunch more. The AdWords tools are really handy if you use that system because you can price the ads and see an estimate of how much traffic you can expect to see in return. It's like several tools wrapped into one because you can get a general idea of what you're looking at through the keyword tool and investigate further through all of the other linked tools.
SEO Book's Keyword Tool is great because it does a good job and it's absolutely free. There's some advertisements for a more accurate tool on there, but it's a small price to pay for a one-click tool that throws all of that information into an easily read spreadsheet. Bookmark this one for sure.
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