2011 was a very interesting year for social media. During 2010, we saw brand pages engaging in what was essentially a digital land grab, investing in social media advertising and engagement campaigns as a means of attracting the biggest audience, in the hope of beating their competitors to it. In contrast, 2011 was almost entirely about nurturing those communities that were developed in 2010 – many brands sought the expertise of a digital PR or social media agency to engage with their communities in a coordinated way, as a means of improving brand awareness and propensity to engage/convert. As we move into 2012, it perhaps makes sense to use the conclusions drawn from 2011 to make some predictions as to what 2012 may hold for social media marketing.

If you own a website in the twenty-first century, you can almost guarantee that it has been or will be viewed on a device that is not a desktop PC. People are turning to other devices more and more when surfing the net and this is reflected in many web analysis tools that now check your website for compatibility with mobile devices. Even Google Analytics now tells you how many times your site has been viewed on a mobile.

If you’re a webmaster, Google Chrome’s many webmaster-specific extensions are bound to thrill you. With these extensions, you can pretty much eschew all those additional tools you line up to ensure top website performance, search engine rankings and page optimization. Here are the 12 Google Chrome extensions that we think make the best cut for the webmaster in you.

When no one knows who you are, what you say is all that matters. When everyone knows who you are, you can say nothing of substance and it’ll be shared far and wide. Depending on how much people love you, simply not saying something wrong is grounds for perpetual adulation. You, dear blogger, aren’t that guy.

Microsoft has long been the proverbial boogeyman of the open source community because of its status as the producer of the world's most popular line of proprietary software, Windows. Their actions in the past have certainly warranted the feelings of open source software developers due to Microsoft's resistance to the idea of competition. However, the world has changed quite a bit, and the skills of the modern IT professional require a familiarity with both proprietary and free software. Microsoft, too has realized the positives of open source software as exemplified by their creation and continued development of Orchard CMS.

PHP may be king of the web, but that doesn't mean there isn't room for some stellar ASP .NET CMSs that can not only give you the power you need to develop gorgeous, high-concept websites with a strong backbone but will also give you experience working with the ever-popular .NET platform used in business. Whether you're looking for a commercial solution or something born out of the open source community, these top seven ASP .NET CMSes can give you the functionality and the support you need to get the job done.