They say that Men are from Mars and Women are from Venus; owing to massive differences in their mannerisms. What appeals to one, does not appeal to the other. This holds true in the case of websites as well, where the female population prefers a site with better aesthetic sense. Thus, designs that are feminine, appeal to various cultures, sub-cultures and age-groups of women worldwide and ensure your website clicks with your female consumers.

Over two thirds of the searches are performed on Google. Even if your marketing strategy relies on various traffic streams, getting hit by a Google penalty or algorithm change can do a massive damage to your bottom line. Can this be prevented, and is there anything you can do to fix the problem?

Despite all the discussion about social media, video, and other marketing channels, good old email marketing is still one of the best forms of customer contact.

That being the case, email marketing remains difficult for some businesses. The challenge comes with converting subscribers to new customers and existing customers into repeat customers.

One of the great things about being a freelancer is that once you are established you get to be a bit choosy about whom you work for. If you have too much on your plate you don't have to say yes to a new project and you have the freedom to control who your clients are. However, sometimes (especially when you are just starting out), you might find that you are struggling to turn your freelancing into a fulltime income and you need to say "yes" to every job that you get offered.

So, it looks like that YouTube thing is here to stay. Any marketer who ever spends time online, and not just checking email, will know full well that online video is a lasting movement, a growing and evolving marketing option while other online advertising options are holding stagnant at best. Viral videos are featured weekly on large websites which capture daily traffic such as MSN, Mashable, TechCrunch, and many more. While many of these videos are just funny home videos that have been spread like wildfire through social networks, occasionally a company will also gain recognition for producing an excellent clip.

For those working in the information technology industries, Rackspace Hosting needs no introduction. They’ve come from humble beginnings to what is starting to look like dominance in the field. Naturally, development is at the heart of what they do and after the development period they sponsor a search and participation day for IT geniuses to break the living crap out of the programs and technology they build. It's their way of trying to improve upon something they thought they already had finished to perfection. To make absolutely certain, they hire hackers or have a "Hackday" to crash their "We're done!" party.

We’re a quarter of the way into 2012 now, and with a new year comes new design trends and fads. I would like to share some of the biggest 2012 web design trends that are popping up on websites everywhere around the net.

The businesses today are all about growing and expanding. With the rapid growth in the field of science and technology, it is not difficult for the business owners to plan out a new product or service and expand the niche of their targeted user groups. But how exactly do you spread out the word about the same? How do you inform the users that a new product or service is in the pipeline and that they should anticipate the arrival of the same at the earliest?

Joomla was one of the first major open-source content management systems to really capture a significant share of the market. Although the introduction of many new comers into the CMS vertical has cut into market share, it is still one of the widely-used platforms that power a lot of sites today. Despite the popularity of Wordpress and Drupal, Joomla has a very large, loyal customer base. Users seem to be attracted to its user friendly interface and scalability options for use in creating custom web design.

I was interested to read the other day about how the French are spending a lot less time on their lunches these days. If you were to imagine a French lunch you would probably imagine a lavish three course meal with a few glasses of wine to top it off, wouldn't you?
Well you would be as wrong as I was to think like this. Just like in Spain and other Mediterranean countries, economic problems and shortened lunch breaks mean that workers are as likely to grab a limp sandwich as Brits are.